£800 fixed, paid in two halves: £400 to start and £400 when your site goes live. Or spread the cost with a £99 deposit and £72 a month for 24 months, after which the site is fully yours and your monthly drops to £39. Either way, the price is agreed before we start and it doesn’t change.

A complete website built for how learners choose an instructor: home, about, FAQs, testimonials, and contact, plus three location pages covering the areas around your main town. All the content written for you, local SEO set up from day one, and your site live within 3 weeks.

That’s the point of it. The last driving school site I built brought in 46 genuine enquiries in a single month, and tripled its clicks from Google in a year. I back every site with a growth promise: if your Google traffic hasn’t grown at least 25% within 6 months, I create content for free until it has.

Smaller areas are often where a good site works hardest, because most local instructors have weak websites or none at all. Ranking well in a small town is far more achievable than in a city, and even a handful of extra enquiries a month fills a sole trader’s diary.

Keep the word of mouth, it’s the best marketing there is. But recommendations have a ceiling: they only reach people who know someone you’ve taught. A site that ranks catches everyone else, the learner who just moved to town, the parent searching on behalf of their teenager, the person whose recommended instructor had no availability.

I’ll review it honestly and tell you whether it needs improving or rebuilding, and I handle the move so nothing breaks and you don’t lose your place on Google. If your current site is genuinely fine, I’ll tell you that too.

Learners search by place: “driving lessons [town]”. Your homepage targets your main town, and each location page targets a surrounding area you cover. It’s the single biggest lever for getting found across your whole patch, and you can add more areas anytime at £50 a page.

The site is built to get you enquiries: clear prices, proof you get results, and an easy way to get in touch. If you use a booking system or diary app, I can link or embed it. What I won’t do is force a clunky booking plugin on you if a simple enquiry form converts better, which for most instructors it does.

I’ve built and maintained driving school websites for over 10 years, and my longest-running client is a Salisbury driving school whose site I still look after today. I know what learners look for, what the national franchises do well, and where a local instructor can beat them.

Just a short chat about your business, your prices, and the areas you teach. I write everything from that. Photos help build trust, especially you with your car, and your students holding their pass certificates. Those pass photos are the strongest proof a driving school can show, so if you’ve been collecting them, we’ll put them to work. Everything else can be sorted.